Innovation at the heart of “My Data Plant” from Kleffmann Group.

Tue 20 Nov 2018

Well over 200 visitors from many diverse areas of agriculture engaged with Kleffmann colleagues at Cereals 2018 show to run through the online software platform “My Data Plant” which enables farmers and agronomists to visualise their own fields from imagery processed with the most up to date satellite data.

Visitors from around the world showed interest in this innovation, including agronomist groups from New Zealand, researchers from South America, German and French farmers as well as a wealth of UK businesses: contractors, technologists, farmers, machinery manufacturers.

 “My Data Plant” enables the farmer to monitor fields regularly with the help sentinel satellite data which is used to create field by field biomass maps. These maps provide the grower with a visual reference of differentiated growth within the field. The maps along with other indices form the basis of variable fertiliser rate strategies which can be easily created by using the farmer’s chosen fertiliser and average dose rates. Additionally, he or she is able to create their own variable rate sowing maps within the online portal: “My Data Plant”. This initiative enables the grower to be in control of localised monitoring of their crops to optimise crop-based inputs.

On the second day of the Cereals show, Kleffmann CEO Burkhard Kleffmann attended the show and commented “We are happy to be showcasing our innovative system to a wide range of businesses across many sectors of the industry. In particular, I am delighted with the interest shown in our new service and encouraged by the comments made to me about the intuitive nature of the software tool. It is also clear that guests value an independent reference in the market. Our Alliance Partner in the UK, Roger Pratchett of Independent Business Resource Ltd (IBR-Ltd), will be following-up with interested parties, to build on the momentum the event has created for us”.

The New Innovation Insight area at the Cereals entrances to the event used larger graphics, posters and a video to signpost visitors to innovative products and services which included “My Data Plant”. Kleffmann believe this was an additional factor in raising awareness of their presence and driving visitors to their stand.

This year’s Cereals event delivered by bringing an diverse group of interested parties to the “My Data Plant” stand, to hear the benefits of an independent source of processed satellite data, delivering biomass, variable seed and fertiliser rate mapping.

Another opportunity to see My Data Plant service will be presented at Croptec in 28-29 November 2018 at the East of England Showground, Peterborough where Kleffmann will be demonstrating the latest releases of the online software tool.

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